Shaping the advertising
world of tomorrow_

At AdUp, we believe that online marketing can be so much more. Every day we work on our tools that connect advertisers and publishers, and think about what we can rethink and change. Driven by fascinating technology, our team focuses on simplicity and strong performance, access for all, no limits. Learn more!

Advertising Publishing

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Native performance marketing

The AdUp Ads tool for performance marketing is the core of one of our biggest business areas. Here we connect advertisers and publishers via image-text combinations that are natively integrated on the publisher side, with the goal of finding the exact right users for the campaign goals and performance.

Cost per Click

The basis for the AdUp Ads tool is the decision for the CPC as a billing model. Advertisers set dynamic max. CPC bids for pages and placements. We optimize in playout and campaign control.

Regional targets

One of our greatest strengths is regional targeting. In addition to regions and areas, postcode areas can also be selected down to the fifth digit in the campaign settings.

Focus on technology

We live performance through technology. Playout, campaign control up to traffic purchase is determined by machine learning functions to get the optimal performance out for you.

AS Affiliation

We are proud to be part of the Axel Springer family. This gives us exclusive access to AS content in addition to our broad travel and general interest inventory.