What targeting options are there?

In geo-targeting, you can select countries, specific regions or states or postcode areas. This is even possible up to the fifth digit. Find the settings in your account under Campaigns > Overview > small pencil in the line of the campaign next to the name.

Detail page use geo targeting

Not every user converts directly at the first click! With our native retargeting solution, users are addressed again at exactly the right time on exactly the right publisher. Thus, you recall your brand at the right time in the user's memory. Our algorithm continuously optimizes your specific campaign and thus achieves outstanding results. Through native integration, you also benefit from optimal click-through and conversion rates.

Detail page use native retargeting

Keywords are words or groups of words with which you can describe your product or service in more detail and with which you can target your ads to your target group. Through keyword targeting, ads are automatically either content-sensitive on thematically relevant web pages, on matching search queries of the user or on optimally matching keywords from the URL.

Detail page use keyword targeting

In the campaign settings under Campaigns > Overview, you can also target different devices (mobile, desktop, tablet). If you want to select even more specific operating systems (iOS, Android, Mac OS, Windows), you will also find the appropriate setting there.