Which Geo Targetings are there and how do I use them?
Postcode targeting offers you the possibility of precise targeting down to the level of city districts, local districts or municipalities. This makes it possible to bring regionally and locally relevant offers to the right target group and to implement special geo-strategies.
In order to use postcode targeting, you must have at least one active campaign in your advertiser account. You can find more information about this on the FAQ for advertisers page.
How does it work?
In the first step of the campaign creation at the item Geo-targeting it is possible to specify either regions or postal codes. The postcodes consist of five digits and can be separated by comma, space, semicolon or line break. Any number of postcodes can be specified.
What to consider
Postcode targeting works best for desktop traffic, as well as tablets and smartphones that are on Wi-Fi. Postcode targeting campaigns should have a higher CPC setting than non-targeting campaigns. In addition to the postcode targeting campaign, a non-targeting campaign should be created to maximize its potential.
Geo- Placeholder
Due to the improved data basis for geo-targeting, geo-placeholders are now available. With geo-placeholders, the German names of countries, regions (states/cantons) and city names can be inserted into the ad text.
| Placeholder | Use | Replacement |
| {geo_country:fallback} | Discover the most beautiful holiday areas in {geo_country:Europe}. | Discover the most beautiful holiday areas in Germany. |
| {geo_region:Fallback} | Vacation in {geo_region:relaxed atmosphere}. | Vacation in Thuringia. |
| {geo_city:Fallback} | Find singles in {geo_region:your surroundings}. | Find singles in Berlin. |
Please note that it is not possible to determine geo data for every user or possibly only parts of it (e.g. only country or region). Therefore it is important to either select the text in such a way that an empty placeholder is possible or a default value must be used.